A technical, measurable process — no magic promises

7 steps applied after the diagnosis. Each one solves a specific cause that keeps a site from being found.

See the 7 steps ↓
01

Diagnosis

A complete review of findability, relevance, trust and action on your current site. See the 4-layer diagnosis.

  • Crawling
  • Indexing
  • Search intent
  • Trust signals
02

Architecture

Restructuring pages, URLs and navigation around real search intent.

  • URLs
  • Navigation
  • Page hierarchy
  • Internal links
03

Technical fixes

Indexing, crawling, performance and the signals Google uses to decide whether to show your page.

  • Performance
  • Robots and sitemap
  • Canonicals
  • Crawl errors
04

Content and intent

Each page answers a real question, in the words of the people asking it.

  • Real questions
  • Titles and descriptions
  • Copy by intent
05

Structured data

Markup that helps search engines and AIs understand and cite your business correctly.

  • Schema.org
  • Organization
  • Services
  • FAQ
06

Authority and proof

Signals that build trust — for the people searching and for the engines indexing.

  • Cases
  • Reviews
  • Google Business Profile
  • Mentions
07

Monitoring

Continuous measurement with Search Console and Analytics to guide the next fixes.

  • Search Console
  • Analytics
  • Reports
  • Next fixes

Why in this order?

Fixing content before architecture, or structured data before technical fixes, is common — and that's exactly why so many SEO fixes don't hold up. Each step of the UNDERNEATH method depends on the previous one being solved. See how this applied in the cases of an existing site and a new site.

Want to know which step your site is at today?

The diagnosis identifies the starting point before any proposal.

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